MBACC4
VALUE DELIVERY
Every successful business actually delivers
what it promises to its customers.
There’s a term for a person who takes other
people’s money without delivering equivalent value:
"scam artist."
Multiplication
“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.” — Calvin Coolidge, thirtieth president of the United States
Key Ideas:
- Multiplication is duplication for an entire process or system.
- There’s an upper limit on what a single business can produce. By creating identical business systems based on a proven model, a business can deliver value to more customers.
- Multiplication is what separates small businesses from huge businesses.
Questions for Consideration:
- Can your business multiply as well as duplicate?
- How could you take advantage of multiplication to serve more customers?