MBACC4 VALUE DELIVERY Every successful business actually delivers what it promises to its customers. There’s a term for a person who takes other people’s money without delivering equivalent value: "scam artist."

Duplication

“The problems of this world are only truly solved in two ways: by extinction or duplication.” — Susan Sontag, author and political activist

Key Ideas:

Duplication is the ability to reliably reproduce something of value.
Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.
To create something that doesn’t require your direct involvement, you need to be able to duplicate effectively.
If you have to be personally involved with every customer, there’s a limit on how many customers you can serve.

Questions for Consideration:

Is your offer capable of duplication?
What do you need to do in order to duplicate the value you’re providing?