Barrier to Competition

“Don’t compete with rivals – make them irrelevant.” — W. Chan Kim,Blue Ocean Strategy

Key Points:

• Don’t focus on competing, focus on delivering more value. Build a Barrier so your competition can’t keep up.
• The more time you spend looking at the competition, the less time you have to build your business.
• Every improvement you make to your Value Stream, makes it harder for your competition to follow.

Questions for Consideration:

• Are you worrying too much about what your competition is doing?
• What would happen if you stopped competing and focused that energy on delivering even more value instead?