Amplification

“In nature, there are neither rewards nor punishment—there are consequences.” — Robert G. Ingersoll, political leader and orator

Key Ideas:

• When you make a small change to a scalable system, the results are huge. That’s Amplification.
• The best way to identify Amplification opportunities is look for things being duplicated or multiplied.
• The larger the system, the larger the result of the small change.

Questions for Consideration:

• Does your business have amplification effects?
• If so, what small changes could you make to improve the workings of the system?