Accumulation

“Sometimes when I consider what tremendous consequences come from little things, I am tempted to think: there are no little things.” — Bruce Barton, advertising executive best known for creating the “Betty Crocker” brand

Key Ideas:

• Accumulation is about small helpful or harmful inputs and behaviors that produce huge results over time.
• Accumulation isn’t always positive.
• Incremental Augmentation and the Iteration Cycle are good examples of how much Accumulation can improve the value of your offering.
• The more small improvements you make over time, the better the results.

Questions for Consideration:

• What small improvements can you make to your offer or business system right now?
• What would happen if you made a few small improvements every single day?